offers a platform for managing visual assets that reportedly integrates machine learning algorithms to allow users to perform content searches within large databases. The short 58 second video below demonstrates how the video search was performed in the EVI platform: In another example, the company reports that it assisted a client in the oil and gas industry tag and organize images and PDFs to complete a mergers and acquisitions (M&A) valuation. How has the market responded to these AI applications? Algorithms are trained to recognize specific components of visual content which can then be organized and catalogued to deliver robust search results. Zorroa Corporation’s Enterprise Visual Intelligence (EVI) platform is meeting a practical need for film production houses, helping to improve the process of searching for specific visual assets. To change your cookie settings or find out more, Top Use Cases for AI in Media and Entertainment, Hyper-Targeted Advertising With Infopro Digital, How DAZN Scaled a Small Data Team using Machine Learning, Start the Enterprise AI Journey with Churn Prediction. In May 2016, Netflix announced the development of a workflow management and scheduling application called Meson to reportedly manage its various machine learning pipelines that “build, train, and validate personalization algorithms” responsible for providing video recommendations. Episode Summary: AI, specifically natural language processing, has made it easier to understand text as a medium in a deeper, more efficient way and at scale. ... Media and entertainment … 10 Powerful Examples Of Artificial Intelligence In Use Today Navigating in The Sea of AI Applications in Entertainment The technology allows both businesses and individuals in the entertainment industry to use artificial intelligence and augmented intelligence … Sign up for the 'AI Advantage' newsletter: In our previous report, we covered the current use cases for AI in construction and building. Today, … In TV and advertising, this is evoked in the concept of addressability: the ability to interact with consumers based on what their specific choices reveal about their interests and preferences. Go deeper: How to build a (quality) recommendation engine. Thanks for subscribing to the Emerj "AI Advantage" newsletter, check your email inbox for confirmation. Zorroa calls the tool the Enterprise Visual Intelligence (EVI) platform. Features of Beyond hypothetical use cases, AI is already a big part of everyday functionality for many SVODs. Recommendation engines can be used across industries to provide value either to end customers or to employees of the organization itself. AI-CD ß was pitted against McCann Erickson Japan creative director Mitsuru Kuramoto. Here are some resources to help you get started. When it comes to on-demand entertainment, personalization of the user experience has shifted from a luxury to a user expectation. , the company reports that The Hollywood Reporter-Billboard Media Group generated a 50 percent increase in viewer retention over a period of three months. Examples of media company clients include Hearst Digital Media, CBS and the Hollywood Reporter. Instead, real-time prediction based on current trends and behaviors from all data sources is key. being the first attempt at using AI for trailer development, it is too soon to accurately determine the direct impact on ticket sales. Residual payment forecasting to model how talent is compensated based on content distribution across various channels. Comparatively, the film trailer development process normally takes weeks to complete. Zorroa offers a platform for managing visual assets that reportedly integrates machine learning algorithms to allow users to perform content searches within large databases. “Alexa, launch Netflix!” No longer limited to providing basic phone and internet service, the telecom industry is at the epicenter of technological growth, led by mobile and broadband services in the Internet of Things (IoT) era. Join the Team! AI may allow car insurance companies to keep up with an evolving consumer base that is looking for faster service, faster payouts, and policy prices tailored to them. The poll results reportedly showed that Kuramoto won the majority of the vote coming in at 54 percent while AI-CD ß earned the remaining 46 percent. These solutions track media activity and provide … The image below depicts a visual representation of the process: In April 2017, Zorroa Corporation announced the launch of its machine learning platform that would reportedly allow users to perform searches and run analytics on visual assets found within large databases. The attraction of customers’ attention is a crucial prerogative of any company, primarily when it is involved in media and entertainment business. In addition, companies can make predictions about which customers are more likely to view a given type of content, and what device they will be using when viewing it. Companies and cities all over world are experimenting with using artificial intelligence to reduce and prevent crime, and to more quickly respond to crimes in progress. For optimum results, seasoned creative directors will need to be continually involved in the AI training and improvement process which may cost advertising agencies employee time. Once the system gained an understanding of the types of scenes found in a standard suspense/horror movie trailer, it was given the full-length film and recommended 10 moments for the Morgan trailer. The company claims that Sony Pictures Imageworks uses Zorroa EVI to “analyze and monetize millions of visual assets” that have been developed over the years. Examples include: Face Recognition (find faces and decide if they are known, if so tag the asset with a name), Image Classification (use a neural network to classify the image into a set of predefined categories). trailer. She has performed research through the National Institutes of Health (NIH), is an honors graduate of Rensselaer Polytechnic Institute and a Master’s candidate in Biotechnology at Johns Hopkins University. 4-min read arrow_forward. AI in Building Automation – Current Applications, AI in Government – Current AI Projects in the Public Sector, AI for Lease and Contract Abstraction – Current Traction, AI for Crime Prevention and Detection – 5 Current Applications, AI in Auto Insurance – Current Applications. The driver of this growth? Innovations poised to deliver the greatest benefit over time will save industry professionals time and improve efficiency of the production process. The research team trained the AI system on scenes from “100 horror movies.” Features from each of the movie scenes were categorized into what the team called “moments” and were then analyzed based on visual, audio and scene composition elements. “Almost everything you see in [Hulu’s] UI … Finexkap: From Raw Data to Production, 7x Faster, Dataiku DSS Choose Your Own Adventure Demo. For example, in one case study, Sony Pictures claims that a specific video search that would normally take 27 hours was completed in just 3 minutes using the EVI platform. Ben Smith, senior vice president and head of experience at Hulu, said that AI is not just the future for the media and entertainment industry, it’s the present. Dataiku lets you use and compare a broad range of algorithms, from simple linear models to complex ensemble methods, to build the best predictive media solutions for the company’s needs. You can find the top three AI use cases in marketing: Marketing analytics: AI systems learn from, analyze, and measure marketing efforts. In September 2016, AI-CD ß was pitted against McCann Erickson Japan creative director Mitsuru Kuramoto, in a friendly duel. A platform of this kind would technically be useful for any company where organizing and accessing large databases of visual content is a regular task. Algorithms are trained to recognize specific components of visual content which can then be organized and catalogued to deliver robust search results. For a deeper look into recommendation systems, readers may find Use Cases of Recommendation Systems in Business – Current Applications and Methods to be a useful resource. Customers can build artificial intelligence (AI) applications that intelligently process and act on data, often in near real time. Follow-ups are an essential part of healthcare, especially if a … Enterprise AI platforms open the door to drive media companies in this fast-paced world to new heights. Hence, thanks to AI and ML, media and entertainment companies can predict churn rates more accurately, place advertising at the right time and in the right place, and have more appropriate, personalized offers to increase conversion. the development of a workflow management and scheduling application called. ... is a principal in Deloitte Consulting LLP and the National Sector leader for the Telecommunications, Media & Entertainment practice for US Consulting. By 2021, the U.S. E&M industry is projected to reach $759 billion in revenue,  increasing at a compound annual growth rate (CAGR) of 3.6 percent. Zorroa calls the tool the Enterprise Visual Intelligence (EVI) platform. We’ll begin with a synopsis of the sectors we covered: Based on our assessment of the applications in this sector, the majority of entertainment and media use-cases appear to fall into three major categories: In the full article below, we’ll explore the AI applications of each application by section and provide representative examples. Tony McCaffey, PhD a cognitive psychologist and computer scientist by training, conducted research reportedly demonstrating mathematical proof that computers are limited in their ability to perform creative tasks. . If the EVI platform consistently delivers the results reported by Sony Pictures, it has the potential to be widely adopted in the film industry. Traditionally media content was served only in limited forms. The media and entertainment sectors have always dealt with data – ratings, subscription numbers, etc. , in a friendly duel. 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